Branding Brilliance: Unveiling the Power of Perception
with Paul Smith on Saturday 20 April 2024
Join us for an immersive workshop on brands and branding, where we delve into the essence of what sets companies apart. Branding is more than just a logo or a catchy slogan; it's about crafting a unique identity that resonates with your audience. In this workshop, we'll explore the intricacies of branding and its impact on consumer perception.
Through interactive exercises and insightful discussions, you'll gain a deeper understanding of how brands communicate values, establish trust, and drive loyalty. What's more, you'll have the opportunity to create your very own brand!
Paul Smith is a Creative Digital & Graphic Design Associate Lecturer at University Centre Somerset. He provides an outside perspective on current design trends, and helps the students to nurture their ideas.
Paul runs his own design business and brings a perfect blend of skills, experience, knowledge, ideas, and attitude to inspire, lead and encourage the next generation of designers. He has a proven track record in creating and cultivating strong brands for all kinds of clients, and with a wisdom and knowledge that can only come from over 30 years of living and breathing design.
*Please note: This event is strictly for individuals aged 16 and above. *
This workshop is part of University Centre Somerset's CreaTech Careers Event at our Taunton campus. Find out about the other sessions on offer here.
